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The Platform

Everything in MooveTeam revolves around three components:

  1. MooveTeam CMS — the back-office. A website where you design events, manage teams, and monitor live gameplay. You open it in your browser and log in with your credentials.

  2. MooveXR — the player app for staffed events. A phone or tablet app (iOS and Android) that shows the map, displays challenges, tracks GPS, and supports augmented reality. Players install it before the event or scan a QR code you provide. On-site staff also use MooveXR to monitor and evaluate teams during the event.

  3. MooveGoXR — the player app for self-guided experiences. Participants join via a link and play at their own pace — no staff needed.

Your job lives in MooveTeam CMS. You design the experience there, then participants play it on their devices.

This is the complete lifecycle, from your perspective:

Event lifecycle — You design in MooveTeam CMS, players play on their phones, you review results in MooveTeam CMS

Event lifecycle — You design in MooveTeam CMS, players play on their phones, you review results in MooveTeam CMS

Everything on the left and right happens in MooveTeam CMS. Everything in the middle happens on the player’s device. You never need to touch the player app yourself (unless you want to test).

When a player opens the app, they see:

  1. A map with icons marking challenge locations
  2. A list of challenges they can attempt
  3. A leaderboard showing team rankings (MooveGoXR shows a simplified ranking)
  4. A chat where you can send messages (MooveXR only) — you control this from MooveTeam CMS

When they walk to a challenge location, the challenge activates automatically. They complete it — answer a question, take a photo, solve a puzzle — and earn points.

MooveTeam has several products that share the same back-office:

ProductWhat it isWho uses it
MooveXRGPS team-building events with on-site staff, augmented reality, gadgets, and real-time chatEvent agencies, team-building companies
MooveGoXRSelf-guided GPS experiences, no staff neededTourism companies, self-service city tours, education

Both apps are managed from the same MooveTeam CMS back-office. MooveXR works on both phones and tablets — organizers often use tablets for on-site staff evaluation.

Creating events is free. Testing them is free. You only pay when you run an event with real participants.

The currency is credits:

  • 1 credit = 1 playing team per event
  • A team of 5 people sharing one tablet = 1 credit
  • In BYOD mode (each player on their own phone), each device counts as a team = 1 credit per device
  • You purchase credits in advance, and they never expire
  • Larger packs cost less per credit

Cost summary:

ActionCost
Create an eventFree
Edit and configure itFree
Run it in demo modeFree (limited to 2 teams)
Run it with real participants1 credit per playing team
Buy more creditsVolume pricing — ask your account manager

This means you can build your entire event, test it thoroughly in demo mode, and only spend credits when the client is on-site.

Not everyone sees the same MooveTeam CMS. What you can do depends on your role:

RoleWhat you can do
AgencyCreate and run events, manage teams and challenges, handle sales. This is what most users have.
ViewerSee events, teams, and results. Cannot create or change anything. Good for clients who want to observe.
IndoorAccess to quiz-mode events only. Redirected to a dedicated event interface.

If you are reading this manual, you are most likely an Agency user. Everything in this manual is written for that role.

MooveTeam CMS supports six languages for the back-office interface: English, Spanish, French, Dutch, Polish, and German. You can switch at any time from the login page or the top-right menu.

MooveXR supports 12 player languages: English, Catalan, Dutch, French, German, Italian, Polish, Portuguese, Simplified Chinese, Slovenian, Spanish, and Traditional Chinese. Participants play in their own language regardless of which language you use in the back-office.


Next: Key Concepts — the vocabulary you need before you start building.