Use Cases
1. Corporate Team Building
Section titled “1. Corporate Team Building”The primary use case for MooveTeam. Event companies create gamified activities to strengthen work teams.
Typical Formats
Section titled “Typical Formats”| Format | Description | Key Features |
|---|---|---|
| City Scavenger Hunt | Treasure hunt across the city | GPS, Routes, Varied Challenges |
| GPS Rally | Competitive route with checkpoints | Routes, Segments, Ranking |
| Indoor Icebreaker | Quick office dynamics | MooveIndoor, QR, Quiz |
| Fitness Challenge | Sports challenge with pedometer | Step count, GPS, Ranking |
| Murder Mystery | Gamified narrative investigation | Hints, Segments, Objects |
| Quiz Show | Trivia contest | MooveQuiz, Questions |
Example: Barcelona Scavenger Hunt
Section titled “Example: Barcelona Scavenger Hunt”
2. Urban Escape Games
Section titled “2. Urban Escape Games”Transform the city into a giant escape room with narrative and puzzle solving.
Characteristics
Section titled “Characteristics”- Storytelling: Use of Hints with 360° videos and Geolocated Videos
- Progression: Segments that unlock upon solving puzzles
- Key objects: Objects that act as “keys” to advance
- Varied puzzles: Combination of mini-games and questions
- Custom map: Themed overlay on Google Maps
Example: “The Hunted Experience”
Section titled “Example: “The Hunted Experience””Urban escape game inspired by TV shows. Real missions, strategy, and team-based problem solving.
3. Marketing and Brand Activation
Section titled “3. Marketing and Brand Activation”Use gamification to help customers learn about a product or brand.
Objective
Section titled “Objective”“Get customers to learn more about your product and brand through play, creating an emotional bond that will weigh in your favor during the purchase decision process.”
Formats
Section titled “Formats”| Format | Description |
|---|---|
| Brand Scavenger Hunt | Treasure hunt with branded content |
| Product Launch Game | Gamified product launch |
| Event Gamification | Gamification layer on top of an existing event |
| Networking Energizer | ”Turning Tables” — gamified networking dynamics |
Key Features
Section titled “Key Features”- Full branding (logos, colors, custom themes)
- Photo/video challenges to generate UGC (User Generated Content)
- Push notifications to communicate brand messages
- Ranking and prizes to incentivize participation
4. Education and Training
Section titled “4. Education and Training”Gamify learning processes to increase retention and engagement.
Concept: “Go Learn”
Section titled “Concept: “Go Learn””A gamified learning experience that combines:
- Questions to assess knowledge
- Hints with educational content (text, video, 360°)
- Challenges that reinforce hands-on learning
- Progression through segments as course “levels”
Applications
Section titled “Applications”| Context | Example |
|---|---|
| Schools | Educational city tour with history questions |
| Universities | Campus rally with academic challenges |
| Corporate training | Gamified onboarding for new employees |
| Museums | Interactive visit with challenges in each room |
| Communities | Educational projects for local governments (e.g., Cyber24) |
Special Pricing
Section titled “Special Pricing”MooveTeam offers a reduced rate for education: schools, universities, and community projects.
5. Tourism and Self-Guided Experiences
Section titled “5. Tourism and Self-Guided Experiences”Create experiences that tourists can enjoy without staff present, using MooveGoXR.
Formats
Section titled “Formats”| Format | Description |
|---|---|
| Self-Guided City Tour | Tourist route with challenges |
| Historical Storytelling | Geolocated historical narration |
| Nature Trail | Nature route with challenges |
| Holiday Park Adventure | Experience in holiday parks |
Example: “Pyramid” (EuroParcs)
Section titled “Example: “Pyramid” (EuroParcs)”Gamified experience in EuroParcs holiday parks, where visitors solve challenges while exploring the park.
Business Model
Section titled “Business Model”
6. Indoor Activities
Section titled “6. Indoor Activities”For when the weather is not cooperating or the venue is an office, conference room, or museum.
Indoor Technologies
Section titled “Indoor Technologies”| Technology | Use |
|---|---|
| QR Codes | Activate challenges by scanning codes on walls, tables, objects |
| iBeacons | Automatic activation when approaching Bluetooth beacons |
| MooveIndoor | iPad app specifically designed for indoor use |
| MooveQuiz | Quiz shows in presentation format |
Indoor Formats
Section titled “Indoor Formats”- Icebreakers for the start of conferences
- Gamified escape rooms in offices
- Scavenger hunts in museums or shopping centers
- Quiz competitions between departments
- Team building activities in hotels and resorts
7. Hybrid and Remote Events
Section titled “7. Hybrid and Remote Events”For distributed teams or events with a virtual component.
Formats
Section titled “Formats”| Format | Description |
|---|---|
| Virtual TV Contest | TV-style contest via video conference |
| Go Remote | Remote activities for team cohesion |
| Walk Together | Walk together virtually (each person in their own city) |
| Smart Workers | Team building for remote workers |
| Riddlethon | Team riddle marathon (remote) |
8. Seasonal Events
Section titled “8. Seasonal Events”MooveTeam offers skins and formats adapted to special dates.
| Season | Format |
|---|---|
| Christmas | Christmas team building with holiday skin, snowy map |
| Halloween | Haunted scavenger hunt with themed gadgets and objects |
| Easter | Virtual Easter Egg Hunt |
| Spring | Outdoor spring team building |
| Advent Calendar | Daily activity throughout December |