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Glossary

Definitions of key terms used across the MooveTeam platform — MooveTeam CMS (organizer back-office), MooveXR (staffed events), and MooveGoXR (self-guided experiences).


A short code (set by the organizer) that a player must enter to unlock a specific challenge. Used when GPS, QR, or beacon activation isn’t desired.

The GPS proximity distance (in meters) within which a challenge becomes available to a team. Set per challenge in the “Distance in meters to activate” field.

Synonym for Event. A complete gamified experience created in MooveTeam CMS and played through the apps.

A grouping of teams that cooperate with each other and share scores. Enables cooperation dynamics between multiple teams within the same event.

Technology that overlays virtual objects (3D) on the real world through the device’s camera. Available in MooveXR.

Configuration of an augmented reality experience with 3D objects positioned in space. Managed from the “Augmented Reality Scenes” section of MooveTeam CMS.

A mini-game type that uses the camera and AR to create an interactive gaming experience in the player’s real environment. MooveXR only.


The web administration panel (MooveTeam CMS) where events are designed, configured, and monitored.

The instruction screen shown to players before a challenge starts. Contains text, images, or video explaining what the player needs to do.

A mode where each player uses their own smartphone instead of sharing one device per team. In this model, 1 device = 1 credit.


The fundamental unit of gameplay. A task that teams must complete to earn points. MooveTeam supports 14 types of challenges.

A customizable live display page for venue screens. Shows real-time leaderboards, scores, and event status using HTML templates. No login required — share the URL with the venue AV team.

Virtual currency of the system. 1 credit = 1 playing team per event. Credits never expire. Purchased in packs with volume discounts.

An image overlaid on Google Maps to give the event map a themed appearance (e.g., medieval map, pirate map).


A direct URL that, when opened on a device, launches the app and loads a specific activity. Used in activation QR codes and MooveGoXR login.

Free and unlimited test mode that allows testing an activity without consuming credits. Limited to 2 teams.

An error that occurs when a player’s locator code is used on a second device while the first is still registered. The organizer must unassign the conflicting device from MooveTeam CMS.

A premium feature that allows segments to be unlocked conditionally based on collected objects, elapsed time, or completed challenges.


The main item in MooveTeam CMS. Contains teams, challenges, routes, segments, objects, gadgets, and all configuration for a gamified activity.

The ZIP file containing challenge content, images, and configuration that the player app downloads at login. Must finish downloading before the team can start playing.

In MooveGoXR, a dedicated end-of-event screen showing the team’s final position, score, and completed challenges.


A challenge that appears in the challenge list and can be activated without GPS proximity — the player taps it directly from the list. Enabled by the “Allow players to click map icons to activate challenges” event setting.


A sabotage tool that one team can send to another to hinder their progress (bomb, screen flip, screen block, etc.). Each team has limited stock. MooveXR only.

A challenge type where a video plays automatically when the team arrives at a specific GPS location.

Standard formats for 3D models used in MooveXR’s augmented reality. GL Transmission Format.

A GPS route file format that can be imported as an overlay on the event’s custom map.


A challenge that is not visible on the map and that teams must discover during gameplay.

An informational challenge type that presents narrative content (text, video, 360°) without requiring an answer. Used for storytelling.


Apple’s Bluetooth communication protocol used for indoor proximity detection. Enables indoor challenges without GPS.

An event setting for indoor activities, using QR codes and iBeacons instead of GPS for challenge activation.

The player’s collection of gadgets and collectible items. Visible in the Gadgets tab (MooveXR) or as a notification when items are needed for challenge activation.


A short alphanumeric code (e.g., “5060-6E0”) that identifies a team. Players enter it in the app to join an event. Also called “localizer code” in some older documentation.


A category of challenges that includes interactive games: Puzzle, Guess the Word, Find the Pairs, Related Words, Slot Machine, and AR Shell.

The player app for self-guided experiences — no staff needed. Does not include augmented reality.

The main platform for creating GPS-based gamified experiences. Includes the back-office (MooveTeam CMS) and player apps.

The name of MooveTeam’s back-office (web administration panel).

App with advanced augmented reality support (3D objects, AR scenes) for team building with an AR component.

A back-office feature that allows editing multiple challenges simultaneously.


The tab bar at the bottom of the player app screen. Tabs include Map, Challenges, Ranking, Chat (MooveXR only), and Gadgets (MooveXR only).


A virtual collectible element. Teams obtain objects by completing challenges and may need them to activate others. Can have 3D visualization in AR.

An image overlaid on Google Maps that replaces the standard map appearance with a themed custom version.


MooveTeam’s business model: creating activities is free, you only pay credits when running them with real clients.

A shareable link to a public results page for an event. Anyone with the URL can view the live leaderboard — no login required. Accessible from the event’s action menu in the events list.

Built-in tool in the player apps for editing photos before submission. Includes filters, stickers, drawing, and text overlays.

A public display mode that cycles through event photos on a venue screen. No login required — share the URL with the venue AV team.

The manual scoring interface in the CMS live tracker where staff award points to teams for photo/video challenges and free-text responses.

Account level with advanced features such as custom icons, dynamic segments, and extended branding.

A challenge type where teams spin a slot-machine-style wheel to win virtual prizes. Points are awarded based on the spin result.

Action that makes an event visible to self-service players (MooveGoXR). Step prior to “Start.”

Messages the organizer can send to specific teams during a live event.


Quick Response code. Used both for activating challenges (indoor) and for player activation (deep link QR that installs the app and loads the activity).

An event setting (ModoQuiz in the CMS) that switches challenge ordering to a presentation-style format, suited for quiz shows and icebreakers.


Real-time team leaderboard by score. Can be global, by segment, or by alliance.

A challenge type where a virtual character appears on the map and teams must either hunt it (approach it) or escape from it (stay away). Five character types with different behaviors.

A predefined path that groups challenges and is assigned to teams. Allows different teams to follow different paths in the same event.


A commercial transaction that authorizes an event to run in Real Game mode. Each sale records the number of teams, credits consumed, and the authorization period. Created automatically when you start a Real Game, or manually by an administrator.

An activity format where teams must find and complete challenges distributed across a geographic area.

A phase or level within an event. Segments create progression: teams must complete challenges in one segment before advancing to the next.

The app saves your session state to disk continuously. If the app crashes or the phone dies, you can reopen the app and resume where you left off without re-entering your locator code.

A seasonal visual theme that changes the app’s appearance (Christmas, Halloween, etc.).

A special mode in MooveXR that gives event staff tools to score submissions, award bonus points, manage segments, and force-complete challenges. Activated by logging in as a staff team.

A special profile in the app that allows the organizer to monitor the event without needing the web back-office.

Action that launches an event. This is the moment when credits are consumed.

A challenge type that uses the smartphone’s pedometer to measure walking distance.


Metadata for organizing and filtering events in the back-office.

In MooveGoXR, a purchase token (from WooCommerce or another integration) that grants access to a self-guided experience. The app validates the ticket at login and shows one of five states: valid, expired, already used, invalid, or network error.

A group of players participating together. Can be a group sharing one device (up to 5 people) or individual players in BYOD mode.

Visual configuration that changes icons, sounds, and app style for an event.

Back-office feature that shows teams’ GPS positions in real-time during an event.


A challenge that auto-starts when a team joins the event, before they begin navigating the map. Used for introductions, rules, or warm-up tasks.

MooveTeam’s integration with WooCommerce (WordPress) that enables selling self-guided experiences directly from an online store. Used with MooveGoXR events.